LOEWE FOUNDATION Celebrates Japanese Craftsmanship

Brightly colored and unusually shaped motifs. The moment you see them, the impact is burned vividly into your memory. Approximately 60 years have passed since the publication of the collection "Portrait of Keiichi Tanaami ( 1966 )," which could be said to be the starting point of his career as an artist, and the first major retrospective exhibition "Keiichi Tanaami: Adventures of Memory" will be held in August 2024. And just after the opening, the news of his death came. It is with deep tribute to the pioneer of Japanese pop art.

Poetry, photography, dance, and crafts. LOEWE cherishes the culture woven by such human activities. Enrique Loewe, the fourth generation of the founding family , established the LOEWE FOUNDATION in 1988. Now, the private cultural foundation, which has been passed down to his daughter Sheila, will begin providing ongoing support to the Onishi Seiemon family, a Kyoto potter with a history of over 400 years since the late Muromachi period, in 2023 with the aim of nurturing the next generation and passing on the art of tea ceremony pots. As part of this, a special exhibition was held at the Asama International Photo Festival 2024 PHOTO MIYOTA until September 16th . The tea ceremony is deeply connected to the Japanese people. However, because of its everyday nature, it is a rare opportunity to fully enjoy the richness that is often overlooked.

We hope you will experience the free-spirited mind of Yoshirotten, an artist who is currently captivating the world with his influences from HERMÈS and DRIES VAN NOTEN , Mickey Mouse and Star Wars, Hikaru Utada and the Cro-Magnons, and who is sometimes luxurious and sometimes pop.